And the glass walls provide both spectacle and advertisement to DuSable bridge or Riverwalk pedestrians, as well as those on rivercraft. The materials inside are very rich yet understated, allowing us to focus on the river and the store’s products. By design, its plan flows down to the Chicago River’s north bank, so we can access and enjoy that natural beauty while communing on the amphitheater of the stairs, or experiencing new activities in the Forum, or finding Apple products in the store. The space offers a clear view of the river and the retail section of the store, along with plenty of seating.Īpple Michigan Avenue is a very elegant and transparent, yet fun, portal at North Michigan Avenue and the Chicago River. Additionally, the architects accommodated Apple’s goal for the store be a learning hub by placing an experiential and educational area called The Forum at the foot of the interior staircases. Apple hopes the cross pollination of ideas will occur more easily with this new open design, than it did with the closed-off dual levels in older store designs. These staircases function as a “town hall,” where people can linger and exchange ideas. The firm designed multiple cascading staircases with landings inside and outside the multi-story space. Inside, Foster + Partners responded to Apple’s wish to have the store be a community gathering place as much as it offers a retail presence. In an effort to be a gathering place, Apple Michigan Avenue is hosting year-round “Today at Apple” sessions that invite customers into the store to learn new skills run by local professionals. While some believe the pavilion’s roof is a subtle rendition of a MacBook’s lid, the architect says it’s a coincidental result of using Apple’s product design principles to remove boundaries on the building so we focus on the Chicago River and the products. It opened in 2003 a few blocks north of the current location. The architects also tapered the metallic-colored roof’s edges so it visually rests more lightly on top of the glass walls.Īpple’s first flagship store was located in Chicago. The transparency is heightened with radius corners of glass that visually disappear, allowing viewers to more easily notice the river below. Every design feature minimizes the boundaries between the interior and exterior, including the ultra-thin roof and 32-foot glass walls. The store takes up less than 50 percent of the site, and the retail space takes up less than 50 percent of the interior. Foster + Partners’ design gives the corner a new life, with easy access between the river and the plaza. A restaurant on the riverbank sat below, but without direct access to the plaza, it suffered. Pioneer Court was barren and blocked the view of the river. In choosing the site, Apple knew it had some work to do. Today, the intersection is one of the most visited, with iconic views in every direction. It was here that Jean Baptiste Point du Sable, the city’s first permanent non-native settler, lived. The plot of land the Chicago store stands on is unique because of its historic significance. It draws people toward the glistening riverfront and of course, flashy, high-tech products inside the store.Īpple Michigan Avenue is the first of a new generation of store designs that the company plans to replicate at its most significant retail locations. Foster + Partners’ Apple Michigan Avenue store is an impressive, airy glass box with a curved-edge roof.
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